Finology

NEW

OBBB-compliant — Repayment Assistance Plan (RAP) is live in the simulator

Pricing

Simple, advisor-first pricing.

One per-seat price. Unlimited clients, scenarios, and reports — no per-import or per-PDF fees, no hidden tiers, no surprises when a client has a complex history.

Unlimited active clients Included on every plan
Enterprise

For RIAs, broker-dealers, and firms running 10+ advisors.

Custom
Annual contract · custom pricing
Talk to sales
  • Annual contract — custom pricing
  • SSO (single sign-on)
  • Onboarding assistance
7-day free trial
Full access. No credit card.
No per-import fees
Bring as many NSLDS files as you want.
No per-report fees
Unlimited branded PDFs.
Cancel any time
Month-to-month, no contract for Solo.
Grow Your Firm

Student-loan planning is the most under-utilized lead source in financial planning.

One Finology Software customer ran a student-loan engagement as a paid intro service. Within twelve months those clients converted into full wealth-management relationships.

$12M
in net new AUM, accumulated in one year from student-loan planning leads.
The honest comparison

Now that you've seen the upside — let's talk about what you're paying for today without realizing it.

How we compare

Free is the
most expensive
tool you own.

Spreadsheets, public calculators, outsourced consultants — every alternative looks cheaper and easier on your valuable time. Then you realize you're creating a path to the primary trusted advisor — and it isn't you.

Free · plus 3–4 hrs per client
Spreadsheets
Excel, Google Sheets, scratch math
No visuals. No reports. Math you re-derive every release.
  • Designed for advisors Missing
  • PII / GLBA compliance Missing
  • Client-ready visuals Missing
  • Branded PDF reports Missing
  • PSLF tracking Missing
  • OBBB / RAP rules current Missing
Free · not built for advisors
Public calculators
Free borrower-facing online tools
Built for borrowers. No PII protection. Not enterprise-grade.
  • Designed for advisors Missing
  • PII / GLBA compliance Missing
  • Branded PDF reports Missing
  • PSLF tracking Missing
  • Comprehensive federal coverage Missing
  • Year-over-year data retention Missing
Expensive · per client engagement
Loan consultants
Outsource to a specialist firm
Hand off your client relationship to someone else's brand.
  • Designed for advisors Their advisors
  • Branded PDF reports Their brand
Used by advisors at
Mariner
Etch Financial
Hilltop Wealth
Wealth Planning
Pricing FAQ

Pricing, billing, and the fine print.

Everything we get asked before someone signs up. Still curious? Talk to our team.

Schedule Demo
How does adding advisors and assistants to Solo work?
Solo supports up to 10 advisor seats. Each advisor can add an assistant sub-account billed at the same per-seat rate ($89/mo annual, $99/mo monthly). Assistants have full advisor-level access — they can build plans, run scenarios, and generate reports. Need more than 10 advisors or shared firm-wide access? That's Enterprise.
Is the 7-day trial really free?
Yes. No credit card required to start. You get full access to the Solo tier — every feature, every plan model, branded PDFs, the works. At day 7 you pick a plan or your account pauses. Nothing auto-charges.
What happens if I have one month with 30 clients and the next with 5?
Nothing. The Solo seat is unlimited active clients. We don't meter usage and we don't bill by client. Plan once, run as much as your practice demands.
Can I switch between monthly and annual later?
Yes — at any renewal. Switching from monthly to annual gives you the 17% discount immediately on the next term. Switching from annual to monthly takes effect at the end of your current term.
How does Enterprise pricing actually work?
It's a per-seat model with volume discounts that kick in at 10, 25, 50, and 100+ seats. We'll send a quote within one business day of your initial call. No multi-year lock-in required.
Do you offer non-profit or solo CFP discounts?
Yes — we offer 20% off the Solo plan for solo CFPs in their first two years of practice and for advisors at 501(c)(3) financial-counseling non-profits. Email us with documentation.
What's your refund policy?
Monthly plans: cancel any time, no refund for the current month. Annual plans: full refund within 30 days, prorated refund for the unused months any time after.
Are there any per-import, per-PDF, or per-client fees?
No. Truly. The seat price is the entire bill for Solo — unlimited NSLDS imports, unlimited scenarios, unlimited reports. Enterprise adds API and SSO; everything else is included.

Ship a complete student-loan plan this week.

Start your 7-day trial. Drop your first NSLDS file. See a side-by-side scenario with RAP within minutes — no credit card needed.

7-day trial · No credit card · Cancel anytime