Finology

NEW

OBBB-compliant — Repayment Assistance Plan (RAP) is live in the simulator

Solutions

One platform.
Every kind of advisor.

Built for the way advisors actually work

From a solo RIA running their first student-loan engagement to an enterprise firm rolling Finology Software out across hundreds of seats — same platform, same data model, same compliance posture. The workflow scales with you.

By firm size

Wherever you sit in the org chart.

The product is the same for everyone. What changes is the rollout, the contract, and how much of your team's workflow we automate on day one.

For solo RIAs

Leads in the door. Growth in the book. Core work in every client engagement.

Student-loan planning gives a solo RIA two things at once: a wedge service that brings new prospects through the door, and a recurring piece of core client work that keeps every existing relationship sticky. It's not a side product — it's a growth engine that compounds.

$12M
in net new AUM, accumulated in one year from one solo RIA's student-loan engagements
01

Paid intro service

Deliver a $1,500 engagement that pays for the seat 17x over on the first client of the month.

02

Branded PDF reports

Your firm's logo, your colors, your contact info. Clients see your brand on the deliverable, not ours.

03

Hours, not days

Forty-five minutes from NSLDS import to client-ready plan. Compare to the four hours it takes in spreadsheets.

04

Client self-enrollment

We empower clients to enroll in federal plans themselves — no advisor exposure to direct loan servicing.

For mid-size RIAs

Student-loan planning belongs in every household conversation.

College saving, college repayment, and intergenerational debt show up across the entire book — parents, kids, even grandkids. Mid-size firms use Finology Software to bring student-loan planning out of the silo of one specialist and into the everyday workflow of every advisor on the team.

01

Team workflows

Shared client library, role-based permissions, and assignment rules. Junior advisors prep, senior advisors review.

02

Plan templates

Codify your firm's playbook into reusable scenario templates. Onboarding new advisors becomes hours, not weeks.

03

Audit trail

Every plan, every revision, every client interaction logged and exportable. Compliance reviews become routine.

04

Federal rules current

OBBB, RAP, PSLF — updated within 30 days of any rules change. The whole team plans against the same math.

For enterprise RIAs

A new offering for your entire client base — with peace of mind.

Roll out student-loan planning across every advisor, every region, every client segment with the compliance posture your firm requires. SOC 2 audited, GLBA-aligned, white-labeled to your brand. A new line of value for your clients without a new line of risk for your firm.

01

White-label everything

Custom subdomain, your firm's logo on every PDF, your colors on every chart. Clients never see Finology.

02

SSO & provisioning

SAML 2.0 with Okta, Azure AD, Google. SCIM auto-provisioning. IP allowlisting and session controls.

03

Custom report compliance

Add your firm's required disclosures, footnotes, and compliance language directly into client-facing reports — locked across every advisor's output.

04

Dedicated success

Named CSM, quarterly business reviews, white-glove rollout, and direct escalation to engineering.

For BDs & hybrid firms

Supervised workflows that pass home-office review.

Built for advisors who report to a compliance department. Every plan, every revision, every PDF is logged with timestamps, version history, and supervisor sign-off — with no client PII touching unmanaged advisor devices.

01

Supervisor workflow

Plans queue for compliance review before client delivery. Supervisors approve, request changes, or escalate inside the platform.

02

Locked-down branding

Compliance approves the report template once. Advisors can't edit disclosures, footnotes, or required language.

03

Client PII isolation

All client data lives in Finology — never on advisor laptops. Survives advisor turnover by default.

04

Books & records

Full export to your books-and-records archive. Hits SEC 17a-4 / FINRA 4511 retention requirements.

By professional role

Whatever's on your business card.

Student-loan planning fits a different shape of practice depending on what you do. Same software, different ways to put it to work.

For CFPs
Certified Financial Planners

A holistic plan is incomplete without student-loan strategy.

Slot student-loan repayment next to retirement, college savings, and tax planning in your existing workflow. The plan math integrates with the rest of the household balance sheet — same client, same advisor, same plan.

  • Sits inside your existing financial-plan deliverable
  • Models forgiveness alongside Roth conversions, RMDs, and Social Security
  • Reinforces you as the primary trusted advisor
For RIAs
Registered Investment Advisors

From the first paid engagement to a hundred-seat rollout.

Same product, scaled per seat. Solo RIAs run student-loan planning as a wedge service. Mid-size firms standardize it across the team. Enterprises white-label it across the entire client base.

  • Per-seat pricing — predictable as you grow
  • Team workflows, audit trail, and SOC 2 controls
  • White-label PDFs on every plan
For CCFCs & CSLPs
Certified College & Student-Loan Specialists

The system of record for the work you already do.

If student-loan planning is your specialty, Finology Software is the platform that scales it. Codified math, audit-ready documentation, and client-facing reports that make your expertise visible — and billable.

  • Federal rules current within 30 days
  • Documentation that supports your certification standards
  • Bulk household intake — work the way specialists actually work
For Education Consultants
Pre-college & college-planning firms

Extend your service from college acceptance to loan payoff.

You already help families pick the right school. Finology lets you stay in the relationship through repayment — turning a one-time engagement into a multi-year partnership across the household's college lifecycle.

  • Pairs with CollegeWell, College Aid Pro, and Share Scoops
  • Continue revenue past the acceptance letter
  • Same household record from savings through repayment
Not sure which fits?

Same platform, different starting points.

Every Finology customer runs on the same product. The only thing that changes is the rollout, the contract, and how much of your team's workflow we automate on day one.

Just exploring?

Start with a 14-day free trial. No card, no demo call, full feature access.

Start free trial

Want a guided tour?

Book a 30-minute demo. We'll walk through your firm's real student-loan workflow.

Book a demo

Bringing a team?

Talk to enterprise. Custom contracts, SSO setup, and white-label rollout.

Talk to enterprise

Student Loan Advising Starts Here

Begin your access to Finology Software and start a new trajectory of success for your firm and your clients.

No credit card required · 14-day full access · Onboarding in under 60 seconds