Finology Software

NEW

OBBB-compliant, Repayment Assistance Plan (RAP) is live in the simulator

Read the announcement →

Menu
Log in
Start For Free →
Pricing

Simple, advisor-first pricing.

One per-seat price. Unlimited clients, scenarios, and reports, no per-import or per-PDF fees, no hidden tiers, no surprises when a client has a complex history.

MonthlyAnnualSave $120/yr
✓ Unlimited active clients, always included
Advisor plan
Everything you need to run a student-loan planning practice. Unlimited clients, every planning feature, your own branding, one flat per-advisor price.
$89/ advisor
/ month
Billed annually at $1,068 / advisor  ·  or $99 billed monthly
Start 7-day free trial
  • ✓Unlimited active clients
  • ✓RAP plus every federal repayment plan
  • ✓IDR & PSLF modeling and tracking
  • ✓Private & consumer-loan planning
  • ✓NSLDS Drop import + bulk parser
  • ✓Side-by-side scenario comparisons
  • ✓Client-ready PDF reports
  • ✓Priority email + Slack support
  • ✓White-label client reports with your firm’s branding
  • ✓Discoverability in Find an Advisor, get matched with borrowers seeking help
  • ✓Turn your website into a lead source with a branded calculator

Pricing changes September 1, 2026. New subscriptions start at $149 per month, or $129 per month billed annually. Subscribe by Tuesday, August 25, 2026 to keep today’s rate for as long as your subscription stays active. Starting a free trial is not the same as subscribing.

Grow your firm

Student-loan planning is the most under-utilized lead source in financial planning.

One Finology Software customer ran a student-loan engagement as a paid intro service. Within twelve months, those clients converted into full wealth-management relationships.

The channel is proven, too. In the 2024 Kitces Research marketing study, online directory listings were the most efficient tactic advisors use: $634 average cost per new client and $3.40 in new client revenue per dollar spent, the highest of any tactic measured. Every seat includes a Find an Advisor listing, with no per-lead fees.

$12Min net new AUM, accumulated in one year from student-loan planning leads.
How we compare

Free is the most expensive tool you own.

Spreadsheets, public calculators, outsourced consultants, every alternative looks cheaper on your valuable time. Then you realize you’re building a path to the primary trusted advisor, and it isn’t you.

Free · plus 3–4 hrs / client

Spreadsheets

Excel, Sheets, scratch math you re-derive every release.

  • ✕Not designed for advisors
  • ✕No PII / GLBA compliance
  • ✕No client-ready visuals or branded PDFs
  • ✕No PSLF tracking
  • ✕Not current with OBBB / RAP
Free · not built for advisors

Public calculators

Borrower-facing tools with no PII protection.

  • ✕Built for borrowers, not advisors
  • ✕No PII / GLBA compliance
  • ✕No branded PDF reports
  • ✕No PSLF tracking or federal depth
  • ✕No year-over-year data retention
Expensive · per-client engagement

Outsourced consultants

You rent the expertise, and the client relationship.

  • ✕Cost scales with every client
  • ✕You don’t own the work or the data
  • ✕Builds their trusted-advisor relationship, not yours
  • ✕No in-house tool for next time
  • ✕Slower turnaround
Finology Software does all of it, for one flat seat.Advisor-built · GLBA-minded · OBBB/RAP-current · branded reports · PSLF tracking · year-over-year retention.
ROI Calculator

What does an the advisor plan seat pay for itself with?

A conservative example, most advisors see better numbers in their first quarter.

Active student-loan clients / month12
Hours spent per client today3.5 hr
Your billable hourly rate$225
Avg. revenue per new engagement$1,500
ESTIMATED ANNUAL IMPACT
$199,710
187× ROI on a $1,068 seat
$73,710/yr reclaimed billable time + $126,000/yr new-client capacity
Illustrative example based on the assumptions at left. Your results will vary.
Pricing FAQ

Pricing, billing, and the fine print.

Is the 7-day trial really free?+
Yes. No credit card required to start. You get full access to the advisor plan, RAP and every federal plan, IDR and PSLF tracking, private-loan planning, and client-ready reports. At day 7 you pick a plan or your account simply pauses. Nothing auto-charges.
What’s included?+
Everything you need to run student-loan planning: unlimited active clients, RAP plus every federal repayment plan, IDR and PSLF modeling, private and consumer-loan planning, NSLDS Drop import, side-by-side scenarios, and client-ready PDF reports, all for one flat per-advisor price.
Is there more than one plan?+
No. There is one advisor plan and it includes everything: unlimited clients, RAP plus every federal repayment plan, IDR and PSLF modeling, private and consumer-loan planning, NSLDS import, scenario comparisons, client-ready reports under your own firm’s branding, a Find an Advisor listing, and the embeddable calculators for your website. No add-ons, no feature gates.
Do you bill per client, per import, or per report?+
No. It’s one flat price per advisor seat, unlimited clients, imports, scenarios, and reports. No per-client, per-import, or per-PDF fees, ever.
Monthly or annual, what’s the difference?+
Monthly is $99 per advisor. Annual is $89 per advisor (billed $1,068/yr), which saves $120 a year. Same full feature set either way.
Can I cancel anytime?+
Yes. You can cancel whenever you like, there’s no long-term contract.

Student-loan advising starts here.

Begin your access to Finology Software and start a new trajectory of success for your firm and your clients.

Start free, no credit card →7-day full access · Onboarding in under 60 seconds