NEW
OBBB-compliant, Repayment Assistance Plan (RAP) is live in the simulator
Pricing
Simple, advisor-first pricing.
One per-seat price. Unlimited clients, scenarios, and reports, no per-import or per-PDF fees, no hidden tiers, no surprises when a client has a complex history.
MonthlyAnnualSave $120/yr
✓ Unlimited active clients, included on every plan
MOST POPULAR
Advisor Base
Everything you need to run a student-loan planning practice, unlimited clients and all core planning, one flat per-advisor price.
$89/ advisor
/ month
/ month
Billed annually at $1,068 / advisor · or $99 billed monthly
Start 7-day free trial- ✓Unlimited active clients
- ✓RAP plus every federal repayment plan
- ✓IDR & PSLF modeling and tracking
- ✓Private & consumer-loan planning
- ✓NSLDS Drop import + bulk parser
- ✓Side-by-side scenario comparisons
- ✓Client-ready PDF reports
- ✓Priority email + Slack support
Pro · Add-on
An add-on to Advisor Base for firms that want live loan data, their own branding, and inbound leads.
+$59/ advisor
/ month
/ month
Flat add-on to Advisor Base · same monthly or annual
Start 7-day free trial- Everything in Advisor Base, plus:
- ✓Plaid connection, clients link loans, balances stay current automatically
- ✓White-label client reports with your firm's branding
- ✓Discoverability in Find an Advisor, get matched with borrowers seeking help
Grow your firm
Student-loan planning is the most under-utilized lead source in financial planning.
One Finology Software customer ran a student-loan engagement as a paid intro service. Within twelve months, those clients converted into full wealth-management relationships.
$12Min net new AUM, accumulated in one year from student-loan planning leads.
How we compare
Free is the most expensive tool you own.
Spreadsheets, public calculators, outsourced consultants, every alternative looks cheaper on your valuable time. Then you realize you're building a path to the primary trusted advisor, and it isn't you.
Free · plus 3–4 hrs / client
Spreadsheets
Excel, Sheets, scratch math you re-derive every release.
- ✕Not designed for advisors
- ✕No PII / GLBA compliance
- ✕No client-ready visuals or branded PDFs
- ✕No PSLF tracking
- ✕Not current with OBBB / RAP
Free · not built for advisors
Public calculators
Borrower-facing tools with no PII protection.
- ✕Built for borrowers, not advisors
- ✕No PII / GLBA compliance
- ✕No branded PDF reports
- ✕No PSLF tracking or federal depth
- ✕No year-over-year data retention
Expensive · per-client engagement
Outsourced consultants
You rent the expertise, and the client relationship.
- ✕Cost scales with every client
- ✕You don't own the work or the data
- ✕Builds their trusted-advisor relationship, not yours
- ✕No in-house tool for next time
- ✕Slower turnaround
Finology Software does all of it, for one flat seat.Advisor-built · GLBA-minded · OBBB/RAP-current · branded reports · PSLF tracking · year-over-year retention.
ROI Calculator
What does an Advisor Base seat pay for itself with?
A conservative example, most advisors see better numbers in their first quarter.
Active student-loan clients / month12
Hours spent per client today3.5 hr
Your billable hourly rate$225
Avg. revenue per new engagement$1,500
ESTIMATED ANNUAL IMPACT
$199,710
187× ROI on a $1,068 seat
$73,710/yr reclaimed billable time + $126,000/yr new-client capacity
$73,710/yr reclaimed billable time + $126,000/yr new-client capacity
Illustrative example based on the assumptions at left. Your results will vary.
Pricing FAQ
Pricing, billing, and the fine print.
Is the 7-day trial really free?+
Yes. No credit card required to start. You get full access to Advisor Base, RAP and every federal plan, IDR and PSLF tracking, private-loan planning, and client-ready reports. At day 7 you pick a plan or your account simply pauses. Nothing auto-charges.
What's included in Advisor Base?+
Everything you need to run student-loan planning: unlimited active clients, RAP plus every federal repayment plan, IDR and PSLF modeling, private and consumer-loan planning, NSLDS Drop import, side-by-side scenarios, and client-ready PDF reports, all for one flat per-advisor price.
What does the Pro add-on add?+
Pro is a +$59/mo per-advisor add-on to Advisor Base. It adds a Plaid connection so clients link their loans and balances stay current automatically, white-label client reports with your firm's branding, and discoverability in Find an Advisor, where borrowers actively looking for help get matched with you.
Do you bill per client, per import, or per report?+
No. It's one flat price per advisor seat, unlimited clients, imports, scenarios, and reports. No per-client, per-import, or per-PDF fees, ever.
Monthly or annual, what's the difference?+
Monthly is $99 per advisor. Annual is $89 per advisor (billed $1,068/yr), which saves $120 a year. Same full feature set either way.
Can I add Pro later, or cancel?+
Yes. Pro is a flat add-on you can turn on or off anytime, and you can cancel whenever, there's no long-term contract.
Student-loan advising starts here.
Begin your access to Finology Software and start a new trajectory of success for your firm and your clients.
Start free, no credit card →7-day full access · Onboarding in under 60 seconds